The
future of digital piracy is unclear at this point. It is a very volatile topic
as new laws and regulations are constantly being passed. There are groups in
support of file-sharing pushing for relaxed laws and easier methods of sharing
files among peers to make music and movies more affordable for all. On the
other hand, groups such as MPAA and RIAA are pushing for stricter laws and more
reforms to make their respective industries more profitable. The Stop Online
Piracy Act has already made one attempt to become a law and more than likely
there will be more attempts to get at least some of the provisions of the bill
passed into law. This would really change the game of digital piracy as it
would be more difficult than ever to download illegal content due to sites such
as The Pirate Bay being blocked by ISPs. Barring new laws though, digital
piracy will more than likely continue to grow especially as we advance our
technologies. There will be obstacles to growth, such as Dropbox's ability to
prevent copyrighted material from being shared, but there are always ways
around such systems, such as encryption. No matter what happens in the world, I
believe there will always be ways to download music and movies for free.
This is
not to say, however, that digital piracy doesn’t cost movie producers and
musicians millions of dollars per year, because it does. It does however seem
like fighting digital piracy is like trying to bail water out of a sinking
ship. There are other ways for artists to earn money other than simply selling
music. There are free music websites such as Pandora and subscription sites
such as Spotify where people can listen to music for free (or a small fee) and
do so within the law. I also think there
will be a big movement in websites that offer free downloads of movies and
music but charge advertisers fees for keeping the websites operational.
Musicians can also earn money through sponsorships and other types of branding and
those revenue streams may be supported due to the availability of free music.
Rap artists have done a good job of utilizing this strategy through the release
of mix tapes.
One
thing digital piracy has changed however is how records are rated as far as
platinum, double platinum, etc . It is now next to impossible to track how many
times a record has been listened to. Before it was simple, the number of times
a record is purchased could be tracked. But now, for every time an album is
purchased it could be spread all over the internet which makes it much more
difficult to track the number of downloads a record has. I think file sharing
will have to be decriminalized in some way if we are to ever have a similar
system for measuring music success like we have had in the past. What was once
a very accurate measure is now always subject to interpretation. Which is why
one of the next steps in file sharing will be to count the number of times a
file is shared, as well as downloaded, which will de facto decriminalize the
file sharing of albums.

